English 中文
Taiwan
  搜尋
首頁 公司簡介 解決方案 新聞快遞 職缺訊息 趨勢與分析
     
  整合資訊  
  尼爾森結合了洞察、經驗、知識、市場情報資訊以及先進的科技,
提供的是對客戶市場更加完整的觀點,
以及對客戶的消費者有著更精闢且深入的了解.
 
 
尋找更多資訊...
 
  Nielsen worldwide  
   
  Nielsen News  

 
31 October 2011 TAIWAN CONSUMER CONFIDENCE FALLS FOR TWO STRAIGHT QUARTERS
 
19 October 2011 GOOD VALUE TRUMPS LOW PRICES, EVEN IN TOUGH ECONOMY
 
29 July 2011 NIELSEN: TAIWAN CONSUMER CONFIDENCE DROPS SLIGHTLY
 
23 May 2011 NIELSEN: TAIWAN CONSUMER CONFIDENCE REACHED A HISTORIC HIGH TO 91 POINTS
 
20 May 2011 THE NIELSEN COMPANY APPOINTS EMILIE DAROLLES MANAGING DIRECTOR, NIELSEN TAIWAN
 
17 March 2011 44 PERCENT ONLINE TAIWANESE DEFINE “ELDERLY” AS OVER 60
 
3 March 2011 NIELSEN: TAIWAN’S ADVERTISING MARKET REBOUNDS 19% IN 2010, FIRST GROWTH SINCE 2004
 
28 January 2011 NIELSEN – CONSUMER CONFIDENCE FELL IN 25 OUT OF 52 COUNTRIES in Q4 2010 AMID UNEMPLOYMENT AND INFLATION CONCERNS
 
5 November 2010 ASIA PACIFIC FMCG SALES GREW 12% IN SECOND QUARTER 2010, REVERSING BROAD SLOW-DOWN IN 2009
 
28 October 2010 NIELSEN: HOPE FOR A FULL GLOBAL ECONOMIC RECOVERY IN 2010 DIMINISHES
 
23 August 2010 VIDEO CONSUMPTION ACROSS MULTIPLE PLATFORMS IS A GLOBAL PHENOMENON
 
4 August 2010 MSN SIGNS WITH NIELSEN FOR ONLINE AUDIENCE MEASUREMENT
 
22 July 2010 TAIWAN’S ADVERTISING MARKET REBOUND GREW 24% IN FIRST HALF OF 2010: NIELSEN
 
21 July 2010 NIELSEN: FULL ECONOMIC RECOVERY SLOWER THAN ANTICIPATED
 
9 July 2010 THE FANS DEMAND IT: INSTANT VIDEO REPLAY WANTED FOR WORLD CUP GAMES ACCORDING TO NIELSEN
 
7 July 2010 5.58 MILLION TAIWANESE IN-HOME TV VIEWING FOR THE ROUND OF 16 MATCHES
 
 
  1 July 2010 8.47 MILLION TAIWANESE IN-HOME TV VIEWING FOR THE FIRST TWO WEEKS OF THE WORLD CUP  
     
  28 June 2010 WORD OF MOUTH IS THE KEY TO CONSUMERS’ SHOPPING DECISION  
     
  25 June 2010 NIELSEN SURVEY: WORLD CUP FANS JUMP FROM TV TO PC TO MOBILE…AND BACK AGAIN  
     
   
 
Trends & Insights

 

 

TAIWAN CONSUMER CONFIDENCE FALLS FOR TWO STRAIGHT QUARTERS, ECONOMY RE-EMERGES AS TOP GLOBAL CONCERN
Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. Taiwan experienced two consecutive quarters of decline with online consumer confidence falling to 87 in the third quarter of 2011.

     

  2011 Q2 GLOBAL ONLINE CONSUMER CONFIDENCE, CONCERNS AND SPENDING INTENTIONS
Global online confidence declined to its lowest level in six quarters to 89 as economic recovery hit a stumbling block and recessionary jitters again reverberated around the world, according to Nielsen’s quarterly Global Online Consumer Confidence Survey.
   

  ASIA PACIFIC AND MIDDLE EAST/AFRICA REACH HIGHEST CONFIDENCE LEVELS ON RECORD; SOUTHERN & EASTERN EUROPE DIP TO NEW LOWS
Global online consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies, according to an online study released today by The Nielsen Company (NYSE:NLSN). Asia Pacific’s* consumer confidence index jumped 10 points from last quarter to reach 107 – the highest score on record and Middle East/Africa surged 17 points to a new high of 106.
     

 

MARKET INFORMATION DIGEST, A PANORAMIC VIEW OF THE FMCG MARKET IN TAIWAN
The 2011 Nielsen Taiwan Market Information Digest (MID) is a concise reference book of the Fast Moving Consumer Goods Sector in Taiwan, and your key to essential facts and insights of over 100 FMCG categories. The latest MID additionally includes brand penetration, consumer profile and advertising investing for some categories.

     

 

GLOBAL CONSUMER CONFIDENCE, CONCERNS AND SPENDING--A GLOBAL NIELSEN CONSUMER REPORT
Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.

     

  GLOBAL CONSUMER CONFIDENCE IN THE FIRST QUARTER OF 2010 REBOUNDED TO REACH ITS HIGHEST LEVEL SINCE THE THIRD QUARTER OF 2007
The rise in global consumer confidence shows the most definitive sign that the world is beginning to recover from the recession, according to the latest edition of the Nielsen Global Consumer Confidence Index.
     

 

NIELSEN TRUST ADVERTISING GLOBAL REPORT 2009
Personal recommendtations and consumer options posted online are the most trusted forms of advertising globally. However, brand websites score as highly as online consumer opinions; brand sponsorships have seen the greatest increase in levels of trust amongst Internet consumers since 2007

     

 

FIND OUT WHAT SHOPPERS REALLY THINK WITH SHOPPERTRENDS
With the continuing trend towards retail concentration and the emergence of the marketing “savvy” consumer, there has never been so much competition for retail spend. In turn, this has generated continuous change and development in the field of grocery retailing. How can you stay ahead of the curve and find out what shoppers really think across the globe?

     

2011 Nielsen Online Shopping Report

2011 Nielsen Taiwan Market Information Digest

More Trends & Insights



 Nielsen Answers
 Email
 
 Password
 
 Forgot password?

© The Nielsen Company 網站地圖               使用條款               與我們聯絡 Nielsen Answers login